Agritainment insurance

Hayrides, pumpkin patches, petting zoos — these farm-related events and seasonal businesses require specialized insurance coverages.


Farm-related attractions and events require special coverages.

To protect your business from the risks involved with agritainment events, it’s important to have the right insurance

Agritainment insurance coverages can help your business financially recover from potential losses due to liability claims, property damage, and weather-related risks. We also offer insurance coverages designed specifically for farms.

Agritainment coverage from SECURA Insurance

Hayrides, pumpkin patches, petting zoos — all of these agritainment businesses require specialized insurance coverages. We offer a range of coverage options to help protect your unique operations.

What insurance do agritainment businesses need?

SECURA provides coverages for both farms and agritainment businesses. Customize your insurance policy based on your unique operations. Below are some common coverages that are applicable to different types of agritainment attractions, but please talk with your insurance agent to learn more.

General Liability

Helps protect businesses from claims caused by bodily injury, property damage, or personal injury. These risks can happen to any business, small or large.

Inland Marine

Inland Marine insurance offers protection for your transportable property. Inland Marine insurance can cover a wide range of specialized property that moves or is transported across land.

Business Personal Property

Covers business-owned property within physical structures. Business personal property can include furniture, equipment, inventory, and supplies.

Commercial Buildings and Outbuildings

Provides coverage for physical structures such as buildings, offices, facilities, or agritainment structures (sheds, storage buildings, event pavilions, wedding barns) that are separate from the main dwelling. Insuring commercial buildings and outbuildings can protect these structures from risks like vandalism or natural disasters.

Commercial Auto

Auto coverage shields your business against expenses from injuries and damages involving your business-owned vehicles.

Farm Umbrella

Provides an extra layer of protection against liability claims that exceed the limits of your underlying insurance policies.

Equipment and Livestock

Protects the machinery, tools, and equipment used in the operations of an agritainment business, safeguarding them against risks like theft, damage, or breakdown. Additionally, it offers protection for the livestock present on the premises, compensating for financial losses in case of death of the livestock.

Farm Liability

Works to protect your farm from the expenses related to claims of personal and advertising injury, damage to other’s property, slander/libel, and other claims.

SECURA works with many businesses, providing agritainment insurance solutions for businesses of all sizes.

Don’t see your business or agritainment event listed? Have a conversation with your local agent to learn more about how SECURA Insurance is right for you.

  • Christmas tree lots
  • Corn mazes
  • Farmers markets
  • Children play areas and farm-related activities
  • Haunted houses
  • Hayrides
  • Horse and tractor pulls
  • Petting zoos
  • Pick-your-own fruit farms
  • Pig races
  • Planting classes
  • Pony rides
  • Pumpkin patches
  • Rodeos
  • Sleigh rides
  • Wedding barn venues

Policyholder benefits that work

Risk management services

Our policyholders have unlimited access to a wealth of safety talks, safety programs, on-demand videos, and other loss prevention resources. Our risk management team provides on-site consultations to help identify safety improvements and provide customized loss prevention guidance.

Exceptional claims experience

Our dedicated claims team is empathetic and strives to listen and answer any questions to ensure a full understanding of our process. When you notify us of a loss, we’ll call you within 24 hours, follow up regularly, and work with you until your claim is resolved.

Independent local agents

SECURA works with licensed independent agents in your community who help you find the right insurance solutions for your company. As your company grows, our independent agent partners can help you understand how your company’s insurance needs may change.

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Since 1900, we’ve been known for our genuine people and exceptional service. By working with an experienced insurance provider who understands the risks and needs of your businesses, you can ensure you have the right coverage to protect your investment and keep your business running smoothly. In partnership with our independent agents, we can provide a custom insurance policy perfect for your unique needs.

SECURA operates in 13 states with a variety of business insurance solutions, and we are proud to support the communities that have welcomed us for more than a century.

Coverages may not be available in all states. Coverages described are subject to all the terms and conditions of the policy, including deductibles, exclusions, and limits of liability. Not all agents are authorized to write all types of insurance. Policies may be underwritten by SECURA Insurance Company or SECURA Supreme Insurance Company, affiliated companies referred to collectively as SECURA Insurance Companies. Please read the policy carefully. Any claim example is for educational and informational purposes only. The information in this document will not be used to determine the coverage of an actual claim presented. All claims are adjusted based on the relevant facts, conditions and coverages at the time of loss. For specific terms and conditions, please refer to your coverage form. Coverage is also subject to applicable deductibles and limits of coverage.

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