Common risks for agritourism
Agritourism businesses (also known as agritainment), such as pick-your-own farms, corn mazes, and petting zoos are fun and popular attractions for families. Over 70 million people visit farms each year, and almost 24 million of those visitors are children, according to safeagritourism.com. Because of the unique operations these businesses have, they also face hazards that other industries may not.
Common risks within the agritourism industry include injuries in the children’s play areas and hay wagon rides, parking and traffic incidents, animal bites and injuries, and food preparation. With risks like these, having both proper agritourism insurance coverage and safety protocols in place are essential.
Agritainment safety tips
Start by minimizing risks on your property. Provide clear signage, install fences, and establish designated pathways so customers remain safely on track. To help prevent common injuries due to slips, trips, and falls, keep walkways and areas free of debris and tripping hazards such as fallen branches, tree roots, and rocks. Create checklists to document daily safety steps that your staff can use to ensure consistent regular maintenance is completed.
Train your staff to handle emergencies and keep guests safe during their visit. It’s also important to have a business continuity plan in place so you’re more prepared in the event of man-made or natural disasters.
Before engaging customers in any activities, provide a safety briefing and require waivers before allowing participation. Regularly inspect and maintain your equipment and facilities, and stay up-to-date with local laws and regulations. These proactive measures not only protect your guests but also strengthen your business.
SECURA policyholders have dedicated risk management consultants they can work with to create safety programs, train their employees, and minimize risks for both their guests and staff. Checklists and other resources are also available through safeagritourism.org to help integrate safety into your daily operations.
The importance of agritourism insurance
Without agritourism insurance coverage, your business is at risk. One unexpected day can turn your profitable operation into a financial disaster. Insurance can protect you from legal claims and lost revenue. In an industry that faces increased exposure due to unpredictable events, insurance coverage is a crucial investment in your business’s long-term viability.
Agritourism insurance coverages
SECURA offers General Liability, Inland Marine, Commercial Auto, and many other insurance coverages designed specifically for agritainment.
With the right agritourism insurance coverages and safety protocols in place, you help protect your business, guests, and employees. Talk with your independent agent to ensure you have proper coverage.