Genuine motivation leads “World’s Greatest!” to feature SECURA Insurance

TV segment premieres Monday, Sept. 18

Appleton, Wisconsin (September 12, 2017) — SECURA Insurance will be featured in the television show “World’s Greatest!...” recognizing the company for its workplace culture. The segment premieres Monday, Sept. 18, 2017 on DIRECTV channel 305 and Dish Network channel 250.

How2Media, the producers of the “World’s Greatest!” series, produces informative and educational 30-minute TV shows for cable television focusing on businesses that have a “story behind the story.” Each episode highlights the world’s greatest companies, products, places, and people.

The media company chose SECURA after extensive research of workplace cultures in many companies from a variety of industries. Producers of the show shared they were inspired by the company’s commitment to the employee motto—“Be real. Earn it. Have fun.”—as well as many of its unique benefits and services available to employees. This is the first time this show has highlighted a business for its workplace culture.

Coined by President & CEO Dave Gross a few years ago, this motto still resonates with employees today. He said, “In a world in which so many decisions are driven by profit margins and stock earnings, it’s important to carve your own path to success. Our challenge is to be authentic, work hard to win and retain business, and enjoy the time we spend together as we exceed our agents’ and policyholders’ expectations.”

The company was founded as a mutual insurance company in 1900. Gross said, “Mutuality means that we’re all in this together. It’s what motivates us at SECURA. We still hold true to that philosophy today, and it makes us inherently different from a stock company because we measure success by our ability to serve and protect our policyholders. We don’t have stockholders to impress with quarterly earnings. Instead, we have stakeholders — our employees, policyholders, independent agency partners, and community — and we make decisions that are in their best interest.”

Employees at all levels of the company share in this vision of mutual success. Commercial Lines Underwriting Supervisor Betsy VanZeeland took part in the World’s Greatest segment saying, “SECURA is so unique and amazing as an insurance company, and it’s really based on the dynamic work environment we have here. We treat each other as we want to be treated. It keeps us engaged and inspired to do the best we can for our agents and policyholders.”

The company’s 2017 Workplace Strength Survey reported an overall employee satisfaction rating of 97 percent. One hundred percent of participating employees agreed with the statement, “I feel my core values align with SECURA’s mission, vision, culture, and the work I do.”

SECURA is certified by Great Place to Work® and was ranked on three of Fortune’s lists including 100 Best Medium Workplaces, 100 Best Workplaces for Women, and 30 Best Workplaces for Financial Services and Insurance. It also was awarded The Wellness Council of America (WELCOA) highest level Platinum Well Workplace Award, ranking it as one of America’s healthiest companies.

A strong employee culture has led to financial success for SECURA Insurance. The company is in Ward’s 50 top-performing property and casualty insurers, and has earned an A (Excellent) financial strength rating from A.M. Best.

SECURA Insurance is headquartered in Appleton, Wis. More than 475 independent insurance agencies in 12 states represent the company, which provides a broad range of competitive commercial, personal, farm, nonprofit, and special events products. It is known for providing exceptional service to its agents and policyholders since 1900, and is rated A (Excellent) by A.M. Best for its excellent ability to meet policyholder obligations. The carrier also is a Ward’s Top 50 company for outstanding results in financial performance and consistency over a five-year period. Visit to learn more.